Friday, February 14, 2014

Candy Crush Saga v. Candy Swipe: A Trademark Battle

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Recently, a game called candy swipe has spoken up saying that its rival, King.com, is trying to use trademark laws to remove Candy Swipe's copyright of the word "candy". Candy Swipe has been in the market for about 2 years whilst Candy Crush has just pooped up. But, King.com threw a curve-ball when they bought the rights to the game "Candy Crusher", another bejeweled clone from 2004.

This is an interesting case as many people like Candy Crush. But, now people may come to question the legal morals of King.com, especially since Candy Swipe was created in honor of the Developer's mother who passed away at 62 with Leukemia. They are likely to trade blows over this for the next  few months.

2 comments:

  1. I see were this can be a issue, especially a major issue along the lines with legality, and copyright. Although this may be so a game is just a game right. At least that's what it is when it comes down to the user. Why should the user care what happens to the game? also why should the user want to play candy crush if they already have Candy Swipe? those are some questions i would like to know the answer to.

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  2. I think that you make a really good point in saying that King.com is running into some moral issues. Candy Swipe shouldn't have to remove their copyright of the word "candy." They have had that name for two years and should not be forced to do something because a new and powerful rival is bullying them into it. King.com should not be tampering with another company that has not wronged them in any way.

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